tag:blogger.com,1999:blog-57896300716697235152024-03-13T02:23:49.835-07:00Ayesha's Park High Media Gcse Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5789630071669723515.post-46727581630648723932015-10-29T15:18:00.001-07:002015-10-29T15:18:18.443-07:00<div style="margin-bottom: .0001pt; margin: 0cm; text-align: justify; text-justify: inter-ideograph;">
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<b><u><span style="font-family: Helvetica; font-size: 16.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 8.5pt;">What representations are
evident in the Beats by Dre. Dre adverts that help to the audience to purchase
the product?<o:p></o:p></span></u></b></div>
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Beats by Dre. Dre are one
of the most popular selling headphones in the world. Many celebrities including
Nicki Minaj, Miley Cyrus, Kendall and Kylie Jenner have advertised for Beats. Dr.Dre
wanted people to realise that they were not “hearing all the music” just like
he was. He wanted people to truly feel the music as he is and the only possible
way to do this was to buy his product. Beats come in different forms: Headphones,
wireless headphones, earphones, the pill etc. These types of headphones come in
different vibrant colours and are advertised by different celebrities.</div>
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<span style="font-family: Helvetica; font-size: 16.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 8.5pt;">Different
representations have been used in the Beats adverts. A representation is the
way the media portrays particular groups, ideas, and communities in an
ideological point of view. When Beats originally came into the electronic
industry, the advertisements only featured male black celebrities. As time went
on and as the Beats business grew, females and other ethnicities were featured
in the adverts. The first advert featuring Neymar uses the ‘Game before the
Game’ campaign. It doesn’t use a black rap artist but instead a footballer. <o:p></o:p></span></div>
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<span style="font-family: Helvetica; font-size: 16.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 8.5pt;">The
first advert, featuring Neymar, is a mid-shot. Yellow and green are the colours
in the Brazilian flag. These colours are presented on the Beats Neymar is
wearing. This could mean that Neymar isn’t just playing ‘the game’ for himself
but for his nation. It represents passion and an urge to fight for his
country’s victory. Neymar is patriotic and is prepared for the battle he is
about to face. The advert also brings a sense of leadership to the audience. To
some extent this advert could be seen to be stereotypical because of his
gender. Why does it have to be a male that leads his country and not a female?
Why couldn’t a female football player have advertised beats? <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">Neymars clothing associates well with football.
People who are unfamiliar with Neymar may be able to guess his profession by
his clothing and by the fact that he is in a locker room.<span style="mso-spacerun: yes;"> </span>His body posture relates to the campaign.
Before the goals and before the glory, there is a game, a mental game not just
for the footballers but also for the fans. They are tormented with doubts and
distractions. What would happen if they loose? What would happen if they let
their nation down? Neymars posture allows the audience to realise his mind is
experiencing this ‘game’. Additionally, his facial expression indicates that he
is focused with only the possibility of winning on his mind.<span style="mso-spacerun: yes;"> </span>The low-key lighting as well as the gloomy
colours sets an animalistic atmosphere to the advert. The font for the ‘game
before the game’ campaign is big and bold. This could mean that the advertisers
want the audience to think what the quote really means and if they have ever
been through such an experience. <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The audience may question where Neymar is actually
looking. There appears to be light from outside reflecting on to Neymars face. It
could be argued that he is in the trance of the ‘game’ so therefore staring but
he could also be looking at something possibly out of a window. <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The second advert features the tennis player Serena
Williams. The shot is taken from a side angle. The background colour is dark
green. The dark green in this advert is similar to the green on a soldiers
uniform.<span style="mso-spacerun: yes;"> </span>A solider has a duty to defend
innocent people as well as save their lives. A solider has to have power and
strength just like Serena advertises here. The audience knows she is strong
mainly because of her big muscles. For this reason she has power. This power
may be channelled into her game. In a stereotypical point of view, Serena could
be said to have the characteristics of a man in this advertisement. Strength
and power are words usually associated with men not women. For this reason,
this advert is a countertype.<span style="mso-spacerun: yes;">
</span>Furthermore, women stereotypically stick to duties in a household such
as cleaning and cooking but Serena is pictured to be working out in order for
her to become stronger. This may be a way of attracting a female audience. The
advert may be saying that females have more potential instead sticking to
simple duties. Females are just as capable as men. Her ring and nail vanish allow
her feminine side to still be present. <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The room is mainly empty. This could mean that
nothing can distract her and she is completely focus on her strategy. Her
facial expression also adds to the fact that she is focused and serious. It’s a
possibility that she is actually visualising the game. It is also a possibility
that the music from the Beats is allowing her to be focused and able to
visualise.<span style="mso-spacerun: yes;"> </span>Black people are stereotypically
strong and powerful people. This is shown well in the advert. <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The size of the beats in this advert is small. Beats
may want people to see that such a small object can produce good quality sound.
Moreover, it’s not a big object to carry around. The fact that it white makes
it more prominent. <o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 12.0pt;">The advertisement featuring Serena Williams, in my
opinion, is the most persuasive. It shows the audience that women are capable
to pursue any career they desire. It also shows that power and strength are
factors of leadership of which women are also capable to accomplish.<span style="mso-spacerun: yes;"> </span>This may be because I am a female myself. A
male may choose Neymars advert, as Neymar is a male.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com0tag:blogger.com,1999:blog-5789630071669723515.post-34950122144073226422015-10-15T06:27:00.000-07:002015-10-15T06:27:01.620-07:00<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_3igCPoKmB2nbCgPjtlHCXgSnhSm9nUPRZDGKsWdaoNhywR3cLhdvAy8f-k0tsiHyXuktFP2_pUt7z2f-HqjHKVlfYESCyzALqx_sK3vpKSU2g070Yc6Xa_uv3FnHSGy2-QJyJ4QRF-A/s1600/jessie+j+photoshop.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_3igCPoKmB2nbCgPjtlHCXgSnhSm9nUPRZDGKsWdaoNhywR3cLhdvAy8f-k0tsiHyXuktFP2_pUt7z2f-HqjHKVlfYESCyzALqx_sK3vpKSU2g070Yc6Xa_uv3FnHSGy2-QJyJ4QRF-A/s400/jessie+j+photoshop.jpg" /></a>
Jessie J photoshop 2015Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com0tag:blogger.com,1999:blog-5789630071669723515.post-67767173910129353452015-10-10T13:32:00.000-07:002015-10-10T13:32:17.416-07:00<iframe src="https://www.slideshare.net/slideshow/embed_code/key/yzAWqDlpk9izRv" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/Ayesha070301/drdre-beats-53778445" title="Dr.dre beats " target="_blank">Dr.dre beats </a> </strong> from <strong><a href="http://www.slideshare.net/Ayesha070301" target="_blank">Ayesha070301</a></strong> </div>Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com0tag:blogger.com,1999:blog-5789630071669723515.post-17239389758412042722015-09-30T12:14:00.001-07:002015-09-30T12:14:21.574-07:00<div style="border-image: none;">
<a data-ved="0CAcQjRxqFQoTCOOQrYrRmcgCFcRbFAodxvMKDw" href="http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOOQrYrRmcgCFcRbFAodxvMKDw&url=http%3A%2F%2Fmedialearningblog.blogspot.com%2F2013%2F04%2Fcar-adverts.html&psig=AFQjCNGgflRHjrEilkT19dykHheh_QfEtg&ust=1443526408750255" id="irc_mil" jsaction="mousedown:irc.rl;keydown:irc.rlk;irc.il;" style="border-image: none; border: 0px currentColor; clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img src="http://img.ivsky.com/img/tupian/img/201107/29/benchi_guanggao_chuangyi-003.jpg" height="260" id="irc_mi" style="margin-top: 0px;" width="400" /></a><a data-ved="0CAcQjRxqFQoTCN6K1eLQmcgCFQpvFAodemAPdA" href="http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCN6K1eLQmcgCFQpvFAodemAPdA&url=http%3A%2F%2Fwww.coloribus.com%2Ffocus%2Fads-for-insomnia-selected-creative-works-in-coffee-advertising%2F6535455%2F&bvm=bv.103388427,d.d24&psig=AFQjCNH1BmapcFeqHyK95W10i-R56tDv9A&ust=1443526325639434" id="irc_mil" jsaction="mousedown:irc.rl;keydown:irc.rlk;irc.il;" style="border-image: none; border: 0px currentColor;"><img src="http://files1.coloribus.com/files/adsarchive/part_653/6535455/file/nescafe-instant-coffee-boy-small-53920.jpg" height="320" id="irc_mi" style="margin-top: 0px;" width="224" /></a><img src="http://i.telegraph.co.uk/multimedia/archive/01520/tango-6SML_1520039i.jpg" height="200" id="irc_mi" style="margin-top: 0px;" width="200" /></div>
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The Mercedes Benz advert appears to aimed at a male audience. The quote states "Men talk about women, sports and cars. Women talk about men inside sports cars." This quote may be labelled as sexist as the quote reinforces the idea that men can only drive a sports cars and a women would just be the person to fall in love with that man. In reality, a women's life is never based on a man in a sports car and that isn't all we talk about. The age the advert is aimed at is most likely males between 25-50. Males below the age of 25 may not have much money. The advert is quite mature and is obviously not aimed at a very young target audience. The colours are also quite dark which could also signify maturity and the background is stereotypically a males favourite colour.<br />
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The instant coffee advert may be targeted adults who have children. It shows a young boy with a saxophone in his hand and a ball above his head. A saxophone is quite a loud instrument and a ball of that size is probably able to break items inside a house. Using a young boy in this advert possibly symbolises stereotypical ideas of untidiness, loudness etc. All these things will need a parent to be awake as well as alert to look after this child pick up after him. The advert uses the word 'reality' which may be saying that you need this coffee during the day in order to stay alert and awake.<br />
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The tango advert is aimed at a younger audience possibly the ages between 11-25. They use the word 'innit' to possibly draw a younger audience to the advert. It also mentions that this person shaved their Nans hair which is quite a reckless thing to do. We may associate recklessness with young people. It also uses quite vibrant colours which may symbolise youth unlike the Mercedes Benz advert which uses dark and mature colours. <br />
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Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com1tag:blogger.com,1999:blog-5789630071669723515.post-71891021774128792802015-09-28T09:30:00.002-07:002015-09-28T09:30:20.144-07:00<h2>
<b><span style="color: #a64d79; font-size: x-large;">PICTURES</span></b></h2>
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<img height="150" src="webkit-fake-url://B070E79F-3054-45DF-9EFD-5D47B4212B9C/application.pdf" width="200" /> <img height="150" src="webkit-fake-url://E0AA3C75-0E5C-4D2D-9592-1E8C6FBAD9CA/application.pdf" width="200" /> <img height="150" src="webkit-fake-url://7F9F3A53-7B3F-4C9F-8C5B-FFF4C24A742E/application.pdf" width="200" /></div>
Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com0tag:blogger.com,1999:blog-5789630071669723515.post-61568030055699673652015-09-28T09:13:00.003-07:002015-09-28T09:13:45.185-07:00<div class="separator" style="clear: both; text-align: center;">
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<img class="slide_image" data-full="http://image.slidesharecdn.com/thebillshots-131120070957-phpapp01/95/the-bill-shots-6-1024.jpg?cb=1384931438" data-normal="http://image.slidesharecdn.com/thebillshots-131120070957-phpapp01/95/the-bill-shots-6-638.jpg?cb=1384931438" src="http://image.slidesharecdn.com/thebillshots-131120070957-phpapp01/95/the-bill-shots-6-638.jpg?cb=1384931438" data-small="http://image.slidesharecdn.com/thebillshots-131120070957-phpapp01/85/the-bill-shots-6-320.jpg?cb=1384931438" height="300" width="400" /></div>
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Shot 1 allows the audience to understand that this character is most likely trapped or hiding from the two other male characters. Her hair in camouflaged with the shadow behind her which may signify the fact that she wants to stay hidden. Furthermore, the ambient lighting, possibly deriving from a window, may symbolise her urge to escape. This creates tension as we as an audience know she wants to escape but realise she can't without being seen.<br />
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Shot 2 is a close up. The characters face is slightly turned conceivably indicating that she is trying to listen for any bits of key information that the two male characters may be talking about. Although, her eyes are focused on the drawers beside her. From this, we can assume that she was maybe looking for something in those drawers but got interrupted by these two men. Her facial expression does tell the audience that she is frightened but still intrigued with the other two characters conversation. <br />
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Shot 3 is at a slightly low angle. It allows the female character to appear more vulnerable to the audience. The male character with the leather jacket appears to be holding what looks like a gun as the other male character is in agitated state. His stereotypical facial expression allows the audience to realise that this character is frightened of the other male character or maybe held hostage. In addition, the female character seems to be listening hard into the conversation between the two males. The character in leather could also be seen as the villain by his type of clothing. Black leather connotes a dark and evil atmosphere. Stereotypically, villains don't often wear formal or casual attire. The other male character is wearing formal clothing which may indicate that he has a job working with teenagers at a school. The fact that the female character is listening to intriguingly creates tension as we may ask ourselves what decisions she will make after gathering all the information she requires. From all this information, the audience can presume what genre this film/ series fits into.<br />
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Shot 4 is also at a slightly lower angle. The phone may possibly tell the audience how old this film/ series is. In a modern day film/series, we expect touch screen phone but this one is obviously not touch screen at looks quite old. The fact that we can see carpet may suggest that the female character is holding the phone as we know she is the one crouching down. The phones composition may suggest that the character holding it isn't desperate to use it, it's not pressed against her ear. It also looks like she is showing the phone to someone else possibly indicating that she has been caught by the two males or there is someone else there. <br />
<br />Ayeshahttp://www.blogger.com/profile/14450235852549394686noreply@blogger.com0