The Mercedes Benz advert appears to aimed at a male audience. The quote states "Men talk about women, sports and cars. Women talk about men inside sports cars." This quote may be labelled as sexist as the quote reinforces the idea that men can only drive a sports cars and a women would just be the person to fall in love with that man. In reality, a women's life is never based on a man in a sports car and that isn't all we talk about. The age the advert is aimed at is most likely males between 25-50. Males below the age of 25 may not have much money. The advert is quite mature and is obviously not aimed at a very young target audience. The colours are also quite dark which could also signify maturity and the background is stereotypically a males favourite colour.
The instant coffee advert may be targeted adults who have children. It shows a young boy with a saxophone in his hand and a ball above his head. A saxophone is quite a loud instrument and a ball of that size is probably able to break items inside a house. Using a young boy in this advert possibly symbolises stereotypical ideas of untidiness, loudness etc. All these things will need a parent to be awake as well as alert to look after this child pick up after him. The advert uses the word 'reality' which may be saying that you need this coffee during the day in order to stay alert and awake.
The tango advert is aimed at a younger audience possibly the ages between 11-25. They use the word 'innit' to possibly draw a younger audience to the advert. It also mentions that this person shaved their Nans hair which is quite a reckless thing to do. We may associate recklessness with young people. It also uses quite vibrant colours which may symbolise youth unlike the Mercedes Benz advert which uses dark and mature colours.
The instant coffee advert may be targeted adults who have children. It shows a young boy with a saxophone in his hand and a ball above his head. A saxophone is quite a loud instrument and a ball of that size is probably able to break items inside a house. Using a young boy in this advert possibly symbolises stereotypical ideas of untidiness, loudness etc. All these things will need a parent to be awake as well as alert to look after this child pick up after him. The advert uses the word 'reality' which may be saying that you need this coffee during the day in order to stay alert and awake.
The tango advert is aimed at a younger audience possibly the ages between 11-25. They use the word 'innit' to possibly draw a younger audience to the advert. It also mentions that this person shaved their Nans hair which is quite a reckless thing to do. We may associate recklessness with young people. It also uses quite vibrant colours which may symbolise youth unlike the Mercedes Benz advert which uses dark and mature colours.
For the first advert, can you think of other labels we have seen in class beyond demographics?
ReplyDeleteThe last advert uses humour, in line with the 'goofy' tradition of their past campaigns. You should say something about the humour used to appeal to the audience.